How do I merchandise twillies as add-on sales at the till?

Merchandise twillies at the till in an open, low-sided display so the colours and prints are visible and easy to pick up.

Counter display - a shallow tray or tiered stand keeps twillies upright and accessible. Group by colour family or print story so the display reads as a coordinated offer rather than a jumble.

Bundling - pair a twilly with a main purchase, such as a scarf or bag, as a coordinated set. A twilly tied to a bag handle at the point of sale shows the use instantly and lifts the average transaction.

Gifting - twillies are a natural gift item at a low price point. A belly band and care card make them ready to give without extra wrapping, and a small gift box can be added for a premium option.

Keep the offer simple: one or two best-selling prints at the till, rotated regularly, outperform a large display. Reorder in small quantities is straightforward from the 20-piece per colour minimum.

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