How do I choose between a hair scarf and a scrunchie for a retail pack?

Choose by price point and channel first, then by construction. A hair scarf is a square of 46-53 cm or a narrow 5-8 cm pre-tied band, so it carries more fabric and a higher unit cost than a scrunchie. A scrunchie uses far less material and sits at the entry price point of the range.

Entry tier - a scrunchie or narrow pre-tied band, the lowest cost way to get your brand onto a shelf.

Mid tier - a 46-53 cm square hair scarf, the most versatile item and the easiest to print with a design that also runs on a full scarf.

Upper tier - a coordinated set, for example a square scarf with a matching band, which lifts the average order value without new artwork.

For a department store or gift channel, a set reads better than singles. For a marketplace listing, singles at clear price steps convert better. All items can be ordered from the same 20-piece per colour per design minimum, so a mixed pack costs no more to start than a single line.

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